Edge
Exit-Ready Playbook
The owner-dependency audit, a real SDE number, buyer-clean books, and a three-year runway.
The Groomer’s Edge
The free tools show you the numbers. The Edge shows you what to do about them.
Unlock every Edge item →Start free: SDE & Valuation Calculator — Rebuild your Seller’s Discretionary Earnings and see the valuation range your salon would command. This playbook is what raises the number.
Solves“I have no idea what this business is even worth, or whether it would survive without me.”
WorthA documented, low-dependency shop can sell for a real multiple of cash flow. The undocumented version is worth roughly what you can personally produce in a year.
What’s inside
- How to calculate Seller’s Discretionary Earnings instead of guessing at your worth
- The five-category owner-dependency audit
- The buyer-clean books checklist, and what undocumented cash revenue actually costs you
- A realistic three-year runway, phase by phase, plus what the sale process itself involves
Read the whole thing with the Edge.
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More playbooks
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Add-On Revenue System
Build the essentials into one package, then rotate seasonal add-ons so nothing reads as an upsell.
Solves“Add-ons feel like I’m squeezing people, so I never offer them.”
WorthThe add-on nobody offers is revenue already sitting in an appointment you’re already doing.
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EdgePlaybook
Adding a Cat Service Line
The pilot structure and separation model for a dog salon taking on cats.
Solves“I want the cat work but I can’t risk the dog book paying my rent.”
WorthCat appointments price higher per hour than small-dog work in most markets. The pilot is how you capture that without betting the business.
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EdgeIssue
Adding Retail to Your Salon
Turning a dead shelf into stocked, priced margin.
Solves“I know retail should work but I don’t know what to even put on the shelf.”
WorthRetail margin lands on appointments you were already booking — it costs shelf space, not chair time.
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